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Who is Asa Candler v?

Asa Candler V finds passion in real estate John Howard Candler’s son, Asa Candler V, eagerly followed his father’s real estate footsteps despite his father’s wish that he become a lawyer.

Did Asa Candler own Coca-Cola?

On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca‑Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a total of $2,300.

What did Asa Candler do?

Under Asa Candler’s leadership, respectable looking older white women and wholesome looking young white women took center stage in ads. These women were central to marketing the drink to both men and women. This shift was interrupted by wartime ads like the ones in the global high-sign series.28

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